How Effective Are Facebook Ads?

First with Facebook, there is less competition for keywords than there is on Google or other pay-per-click sites. One of the biggest benefits for Facebook advertising is that you are reaching your target demographic in their comfort zone. When a person is logged into their Facebook page, they are comfortable. When they see your advertisements on their Facebook page there is a certain amount of trust that is inherent and that you don’t get when seeing a random link on a Google search.

That trust can be a particularly important factor in the effectiveness of advertisements on Facebook, Barnett said. Typically with Facebook ads, you can go to the person’s Facebook page. The main difference between a Facebook page and a traditional web page is you can see customer feedback. If someone clicks on your Facebook ad and goes to your page, they can actually read what other people are saying about you. That helped build trust among your client base.